Hugh Sutherland
Sales Director
I’m the Sales Director at DNS, where I lead the Sales and Marketing team and work closely with our IT Support team on partners, vendors, and training plans. I joined DNS 14 years ago after helping run my dad’s digital print business. I wanted to move into sales because I was frustrated by people selling things they didn’t understand – I knew there was a better way to combine technical knowledge with genuine customer care.
What I love most about my role is the variety and pace. No two days are the same, I could be working on strategy, supporting the team, speaking with customers, planning training, or, yes, emptying the bins and making sure the lights are off at the end of the day. I enjoy rolling my sleeves up and getting stuck in wherever needed.
Over the past decade, I’ve loved helping DNS grow organically into new markets, expand our services, and ensure we stay ahead of customer needs and market trends. The role is busy, demanding, and full-on, but I thrive on it. I genuinely love the business, our customers, and the team we’ve built together.
What’s a hobby or interest people might be surprised to learn about you?
I absolutely love building & woodwork. I’d love to spend my later days, retired in a sunny country, as a builder!
What music genre or song is your guilty pleasure?
70’s & 80’s is my go-to genre. My guilty pleasure is probably (don’t know why I’m admitting this) but – “Think of you” by Whigfield.
What’s your go-to drinks order?
In the day – a hot Matcha. In the evening – Bread & Butter Pinot Noir.
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